Training - ranjandigital.com

The course will cover the following chapters,

1. Website Design with WordPress and Elementor Page Builder
2. Search Engine Optimization
3. Social Media Marketing
4. Google Ads
5. Email Marketing
6. Funnel & Landing Page Creation
7. Automation
8. CRM Management
9. Affiliate Marketing
10. Google Adsense
11. Video Editing
12. Graphics Design
13. Dropshipping
14. Whatsapp Automation

Course Details

What You’ll Learn

Website Design with WordPress

Purchasing a Domain and Choosing a Hosting Provider
Installing WordPress Application
Introduction to WordPress
Setting Up and Customizing WordPress
Introduction to Elementor
Elementor Page Building Basics
Advanced Elementor Techniques
Integrating Plugins and Widgets for Enhanced Functionality
Responsive Design and SEO Basics
Final Project: Creating and Launching a Complete Website

Search Engine Optimization Part 1

SEO Basics and Overview
Technical SEO for the Website
Installing SEO Plugin and initial configuration
Google Analytics Account setup
Google Search Console Account Setup
Bing Web Masters Tools Account Setup
Google Tag Manager Account Setup
Connecting SEO plugin with all Google & Marketing Tools
Manual indexing process
User permission management in Search Console, Analytics & Tag Manager

SEO Part 2: Keyword Research and Analysis

Keyword Research and Analysis
Account creation for top SEO tools
Understanding keyword tools
Choosing the right keywords depending on website’s DA
Understanding KD, SD, PD
Competitor keyword research
Understanding Google Trends
Understanding On-Page SEO Fundamentals
Optimizing website content: title, permalinks, H2 tags, and meta descriptions
Image optimization including Alt text
Inbound and outbound linking strategies
Content planning & creation: active voice, sentence length, and word choice
Writing SEO-friendly content
Strategies for content creation and relevance

SEO Part 3: Off-Page & Technical SEO

Understanding backlinks and their impact
Link building techniques including guest blogging and broken link building
Local SEO and Optimization Techniques
Optimizing for local search
Google My Business, local directory listings, localized content
YouTube SEO
Using tools for YouTube keyword research
Optimizing YouTube videos with relevant keywords
Website speed and mobile optimization
Crawling and indexing issues
Structured data and schema markup
CDN, AMP
Measuring and analyzing SEO performance
Using search console data effectively
Developing SEO strategies

Facebook & Instagram Marketing

Business Page Creation for Facebook & Instagram
Setting up Facebook Page and Instagram account
Business Account Management
Facebook & Instagram Ads
Facebook Events Manager: Pixel Creation & Installation
Lead Generation, Sales, Catalog, and Retargeting Ads Creation
Facebook Ad Library
Facebook Commerce Tools
Instagram Specific Strategies
Analytics and Reporting
Advanced Marketing Techniques
Trends and Best Practices

LinkedIn Marketing

Creating and Optimizing a LinkedIn Company Page
Personal Branding on LinkedIn
Content Strategy for LinkedIn
LinkedIn for Lead Generation and Networking
LinkedIn Advertising
LinkedIn Analytics and Performance Measurement
Advanced LinkedIn Features
LinkedIn Trends and Best Practices

Google Ads - PPC Advertisement (SEM)

Introduction to Google Ads
Setting Up a Google Ads Account
Creating and navigating a Google Ads account
Understanding account structure: campaigns, ad groups, and ads
Understanding Different Types of Google Ads
Exploring various ad formats: Search, Display, Video, Shopping, and App ads
Tools and techniques for effective keyword selection
Writing effective ad copy for search ads
Techniques for optimizing campaigns for better performance
Utilizing Google Ads and Google Analytics for tracking and analysis
Google Shopping and E-commerce Advertising

Email Marketing

Introduction to Email Marketing
Understanding the role and importance of email marketing in digital strategies
Email Marketing Platforms and Tools
Understanding the features and functions of email marketing tools
Strategies for building an email list
Managing and segmenting email lists for targeted campaigns
Creating responsive email templates
Writing Compelling Email Content
Call-to-action (CTA) strategies
Personalization and Automation
Understanding and improving email deliverability
Integration with other marketing channels
Analytics and Reporting
Email Marketing for E-commerce

Automation + Funnel Creation

Understanding the basics of marketing automation
Fundamentals of Sales Funnels
Understanding sales funnels and customer journey mapping
Different stages of a sales funnel: Awareness, Interest, Decision, Action
Designing funnels for different business models and objectives
Setting Up Automation Tools
Introduction to common automation tools
Setting up and configuring automation software
Integrating automation tools with existing systems (e.g., CRM, CMS)
Strategies for lead generation using automation
Segmenting and nurturing leads through automated workflows
Creating automated email campaigns
Principles of high-converting landing page design
Using landing pages in conjunction with automation tools

CRM Management + Complete Business Workflow Creation

Understanding the role of CRM in business
Overview of business workflow management and its importance
Selecting and Setting Up a CRM System
Integrating CRM with other business tools and platforms
Customer Data Analysis and Segmentation
Developing Business Workflows
Principles of efficient workflow design
Automating and optimizing business processes
Creating workflows for different business functions (sales, marketing, customer service)
Lead Management and Sales Funnels in CRM
Managing leads and tracking sales funnels within a CRM
Strategies for nurturing leads and closing sales
Customer Service and Support with CRM
Utilizing CRM for effective customer service
Managing customer interactions and support tickets
Marketing Automation through CRM
Implementing marketing campaigns using CRM tools
Personalizing customer communications
Generating reports and dashboards for business insights

Social Media Content Design + Video Editing

Introduction to Canva: Features, tools, and interface
Creating social media graphics: posts, stories, banners, and ads
Utilizing Canva’s templates, elements, and design assets
Customizing designs with brand colors, fonts, and images
Working with layers and grouping elements
Creating animations and interactive content
Basics of video editing: Understanding Clipchamp's interface and tools
Importing and organizing media in Clipchamp
Creating Videos for Social Media
Editing techniques: cutting, trimming, and sequencing clips
Adding text, transitions, and effects in Clipchamp
Working with audio: adding music, voiceovers, and sound effects
Color correction and advanced visual effects
Combining Graphics and Video
Integrating Canva graphics into Clipchamp videos

Affiliate Marketing

Understanding what affiliate marketing is and how it works
Choosing the Right Affiliate Programs and Networks
Overview of popular affiliate networks (e.g., Amazon Associates, ClickBank, ShareASale, CJ, Jvzoo)
Understanding the terms and conditions of affiliate programs
Building a Platform for Affiliate Marketing
Setting up a website or blog for affiliate marketing
Email marketing for affiliates
Content Creation and Marketing
Strategies for creating compelling content that promotes affiliate products
SEO for affiliate marketing
Utilizing content marketing to drive traffic and sales
Using Social Media for Affiliate Marketing
Building a social media presence to promote affiliate products
Effective social media strategies for affiliate marketers
Paid Advertising in Affiliate Marketing
Introduction to paid advertising channels (Google Ads, Facebook Ads, etc.)
Creating effective ad campaigns for affiliate products

Google AdSence with Free Website

Understanding the basics of blogging
Overview of blog monetization methods, focusing on Google AdSense
Setting Up a Blogger Website
Creating a blog on Blogger: Step-by-step guide
Choosing and customizing a Blogger template
Basics of blog layout and design principles
Content Creation for Blogs
Developing a content strategy for your blog
Writing engaging and SEO-friendly blog posts
Using multimedia (images, videos) effectively in blog content
Understanding Google AdSense
What is Google AdSense and how it works
AdSense policies and compliance requirements
Setting up a Google AdSense account
Integrating Google AdSense with Blogger
Steps to integrate AdSense ads on a Blogger site
Placement and types of ads for optimal performance

Freelancing Sessions

Introduction to Freelancing
Overview of the freelancing landscape
Pros and cons of a freelancing career
Finding Your Niche
Identifying your skills and areas of expertise
Analyzing market demand to choose a profitable niche
Setting Up Your Freelance Business
Creating a business plan and setting goals
Building a Strong Online Presence
Developing a professional website and portfolio
Finding and Securing Clients
Strategies for finding freelance work (job boards, networking, direct outreach)
Writing effective proposals and pitching to clients
Pricing and Negotiation Skills
Setting rates and understanding pricing strategies
Negotiation techniques for freelancers
Managing Freelance Projects
Project management tools and techniques
Maintaining productivity and meeting deadlines
Client Relations and Communication
Effective communication strategies with clients
Handling feedback and revisions

About the Instructor

Hello, I’m Ranjan Barman, your guide to mastering digital marketing. Since 2018, I’ve been sharing my expertise in digital marketing, helping a diverse range of students and professionals enhance their skills. I proudly hold a Level 2 Freelancer status on Fiverr, offering specialized training and consultation in digital marketing.

In 2022, I founded Blogrator Web Service, a digital marketing agency based in India. Our team comprises over 19 dedicated professionals who bring their expertise and enthusiasm to the office daily. As we continue to grow, our commitment to excellence remains steadfast.

My Pricing

Hire Me For Expert Digital Marketing Consultation,
Or Enroll in Complete Digital Marketing Training

1 hour of 1 to 1 Training / Consultation on Zoom

Start at $10.00

All Types of Digital Marketing Related Solutions.
Web Design Related Solutions
On Zoom Live Problem Solving
60 Minutes consultation

Complete Digital Marketing Training

Start at $250.00

Course Duration 25 Hours
14 Standard Lessons
1 Hour per day for 25 days
1 to 1 training On Zoom
Flexible Timing For Each Class

Complete Digital Marketing Training (Detailed)

Start at $375.00

Course Duration 37.5 Hours
14 Detailed Lessons
90 Minutes per day for 25 days
1 to 1 Training On Zoom
Flexible Timing For Each Class

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